Indiana Farm Bureau Client Portal

We partnered with DMI to streamline the onboarding experience for Indiana Farm Bureau’s customer web portal. The project’s primary goal was to transform a complex and lengthy process into a simple, user-friendly journey.

Our role and solution

Our team led a comprehensive discovery and analysis phase, serving as the link between business needs and a strategic digital solution.

Process mapping

We began by deeply understanding Indiana Farm Bureau’s intricate business processes and their existing digital ecosystem. We meticulously mapped their current state to identify key pain points and opportunities for improvement.

User-centric design

Using our research, we developed detailed user personas and customer journey maps. These tools allowed us to walk in the customer’s shoes and design a new, intuitive experience from the ground up, which we visualized through clear wireframes.

Strategic planning

The final phase involved creating detailed process maps and comprehensive requirements documentation. This ensured that the final product not only met technical needs but also aligned perfectly with the business’s strategic goals and core user stories, preparing the project for a seamless handoff to the development team.

Key outcomes

The result was a detailed, actionable blueprint for a simplified customer onboarding process. By providing a clear roadmap grounded in both business strategy and user needs, we equipped Indiana Farm Bureau with the tools to significantly enhance their customer portal and drive future success.